ABOUT US

Visit Brookfield is the official destination marketing organization for the City of Brookfield. Originally established in 1993 as the Brookfield Convention & Visitors Bureau, the organization was created to promote Brookfield as a destination and support the growth of tourism in the community. Today, funded entirely through the City of Brookfield’s hotel room tax, Visit Brookfield works to promote the city’s image and advance the interests of everyone who visits, from business travelers and conference attendees to families and leisure guests. By highlighting local businesses, hospitality, dining, attractions, events, and unique experiences, we help attract visitors, strengthen the local economy, and support the community we call home.

But our role extends beyond promoting Brookfield. Over the years, Visit Brookfield has grown into an organization that also helps bring transformative projects to life that create new opportunities, bring people together, and strengthen our community for years to come.

One of those projects is the Brookfield Conference Center. Opened in 2020 through a partnership between Visit Brookfield, the City of Brookfield, and NCG Hospitality, the Conference Center was developed to meet the growing need for a dedicated gathering space in the western Milwaukee area. Today, it welcomes conferences, meetings, weddings, celebrations, and community events while attracting visitors who support local hotels, restaurants, and businesses. The Conference Center has helped strengthen Brookfield’s position as a competitive destination within the greater Milwaukee area while creating a lasting economic impact.

Now, we are looking toward the future.

Visit Brookfield continues to help shape what comes next through initiatives like the Brookfield Public Market, planned to open in 2027. This public-private partnership between the City of Brookfield, Irgens Development, and Visit Brookfield will create a new destination in the heart of our community with Visit Brookfield proudly owning and operating it.

Envisioned as a multi-generational gathering place, the Public Market will create opportunities for local entrepreneurs, bring people together, attract visitors, and drive new economic activity throughout the region. Like the Brookfield Conference Center before it, the Public Market represents a vision for Brookfield that goes beyond today and invests in the future.

As Brookfield grows, so do we.

For more than three decades, our mission has remained rooted in sharing the best of Brookfield with those who visit. Today, that mission continues, but the ways we support our community, create opportunities, and shape the future are evolving.

Our look is new, but our mission, our team, and our commitment to Brookfield remain at the heart of everything we do.

The larger K in our new mark represents where Bluemound Road meets Moorland Road, the busy intersection at the heart of Brookfield that we call Main & Main. It’s where so much of our shopping, dining, and hospitality comes together, and now, that sense of connection is part of our identity.

We’re also introducing a new tagline: It All Starts With a Visit.

Because wherever your time in Brookfield takes you, it starts with a visit. A visit to a restaurant, a hotel, an event, a local business, or a gathering place. And sometimes, one visit can lead to something more being a new connection, a lasting memory, or a reason to come back again.

As we look ahead, our new identity reflects both where we’ve been and where we’re going. You’ll begin seeing our new logo across our social media, website, signage, and event materials in the coming months.

The look is evolving, but our commitment isn’t.